Emotionally Optimized CX
WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō
ADD EMOTION TO YOUR STACK
DEVELOP UNIQUE COHORTS
BUILD 360º EMOTIONAL VIEWS OF CUSTOMERS
We are additive to existing first-and zero-party. We provide precise emotional scoring that gauges both emotional intensity and brand affect, as well as identifies points of tension and authentic feeling, all of which informs how to best engage and communicate with targets.
LEAN INTO HUMAN-LED INNOVATION
Our emotional data serves as an innovation roadmap. We identify the parts of a product, service, or overall brand experience that matters most to whom and what individual features have the most significant impact when paired together, as well as those that have a negative impact when combined or are considered table-stakes.
LEVERAGE PREDICTIVE STORYELLLING
EMBRACE NEXT-GEN MEASUREMENT
BRANDthrō identifies personality traits of targets and brands via the Big 5 Ocean model and data science to identify optimal pathways to lean into help emotionally optimize CX.
This isn't statistical analysis and we don't require thousands of individual data points, so we can drill into the microsegments you need to grow your business tomorrow as easily as we can the bread-and-butter customers you rely on today.
Our Emotional Profile Report (ePR) provides an actionable analysis of your target, including optimal trigger language, likelihood-to-engage models and data-enabled storytelling, all at-scale.
Our eSRV API provides unbiased, machine-assisted exploitation of your competitors’ buying, selling and planning behaviors, optimizing your bidding accordingly, in real-time, to maximize the efficiency of every media dollar.
READ WHAT TOP BRAND LEADERS ARE TALKING ABOUT WITH BRANDthrō
Billee is an active contributor to Fast Company and the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy.
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