WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō

DEVELOP MICROSEGMENTS

Adding depth of understanding to customer segmentation data helps marketers better understand targets on a micro, emotional + personality level.

aaS MARKETING INTELLIGENCE

Product marketing is one thing and service marketing is another. Getting someone to switch from a transactional relationship to one that is subscription based is rooted in making customers feel valued and emotionally engaged.

CONTEXTUALIZE DATA

Our tools provide a powerful new lens for interpreting and evaluating your existing first- and zero-party datasets and our APIs allow you to turn those insights into programmatic decisions across your marketing organization.

ARTICULATE PURPOSE

Developing a data-led narrative about Purpose that is authentic + tied to day-to-day business, creates distinctive, emotionally optimized brand positioning, in the marketplace.

BUILD CULTURE

Employees want to be a part of a brand that celebrates diversity + inclusion authentically—connecting with them emotionally defrays costs associated with acquisition + retention.

IGNITE SPEND & TRUST

It is a proven fact that when brand affect, or positive emotional intensity, is increased with customers throughout the brand experience, trust + spend rise commensurately.
INTERESTED IN LEARNING MORE?

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