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WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō

ADD EMOTION TO YOUR STACK

Our SaaS is additive because of the emotional contextualization our data provides. Open APIs allow us to port emotional data programmatically into DSPs, CMPs, other research dashboards or CRMs. It can also be white labeled and customized.

DEVELOP UNIQUE COHORTS

Powered by our data scientific approach we use sample sizes of 100 to create unique cohorts that are representative of thousands with 99% accuracy. This ability for micro-segmentation enables us to reach hard-to-reach audiences quickly. Apply this to everyone from consumers to C-Suite decision-makers to journalists across any media category or region.

BUILD 360º EMOTIONAL VIEWS OF CUSTOMERS

We are additive to existing first-and zero-party. We provide precise emotional scoring that gauges both emotional intensity and brand affect, as well as identifies points of tension and authentic feeling, all of which informs how to best engage and communicate with targets.

LEAN INTO HUMAN-LEAD INNOVATION

Our emotional data serves as an innovation roadmap. We identify the parts of a product, service, or overall brand experience that matters most to whom and what individual features have the most significant impact when paired together, as well as those that have a negative impact when combined or are considered table-stakes.

LEVERAGE PREDICTIVE STORYELLLING

Our proprietary version of national language processing allows us to predict consumer behavior by segment. Companies can develop a data-backed brand narrative that is authentic, aligns with value and service, and creates distinctive, emotionally optimized brand positioning in the marketplace. This can power creative strategies, marketing materials and messaging, that entertain, delight and drive retention.

EMBRACE NEXT-GEN MEASUREMENT

We use emotion as data that translates into measurable improvement in qualitative and quantitative KPIs. Emotional KPIs are a critical new metric to drive towards the unprecedented levels of growth that are being demanded of today’s C-Suite.

INTERESTED IN LEARNING MORE?
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