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The Insights-as-a-Service platform designed to add an emotional element to CX.
As seen in
The most talked-about trend report on CX has arrived.
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We use data science, deep learning, and neuroscience to predict human emotional response with 99.9% accuracy, at scale.
LEARN MORE: EMOTIONAL PROFILE REPORTS
What We Do
Our proprietary process uses completely anonymized, precise micro samples of 100, to be predictive of any population.
LET'S TALK ABOUT 1:1 × 1,000,000
How It Works
Our tools de-risk marketing spends by contextualizing existing zero- and first-party datasets through the lens of human emotion.
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Why It Matters
Next-Gen Audience Development
What makes your customers tick? Don't settle for educated guesses and imprecise terms—get quantifiable, qualifiable, actionable analysis.
BRANDthrō identifies personality traits of targets and brands via the Big 5 Ocean model and data science to identify optimal pathways to lean into help emotionally optimize CX.
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Test & Optimize
Our technology can predict how different groups of people will feel about a piece of content before it’s even created.
This isn't statistical analysis and we don't require thousands of individual data points, so we can drill into the microsegments you need to grow your business tomorrow as easily as we can the bread-and-butter customers you rely on today.
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1 : 1
Commercial
Intimacy
We are designed to be additive to your existing zero- and first-party data. Our diagnostic datasets provide emotional contextualization, delivering unique insights that allow our clients to improve the quality of their brand content and CX.
Our Emotional Profile Report (ePR) provides an actionable analysis of your target, including optimal trigger language, likelihood-to-engage models and data-enabled storytelling, all at-scale.
Check out the ePR Demo
AI with Agency, Not Just Opinions
We believe platforms that automate the application of the insights they generate are the killer apps of the Big Data era. So, that's what we created.
Our eSRV API provides unbiased, machine-assisted exploitation of your competitors’ buying, selling and planning behaviors, optimizing your bidding accordingly, in real-time, to maximize the efficiency of every media dollar.
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WHAT THE WORLD'S BEST BRANDS DO WITH BRANDthrō
DEVELOP UNIQUE COHORTS
Adding emotional depth of understanding to customer segmentation helps marketers create customized journeys that influence C-Suite decisionmakers and break through buyer groups.
aaS MARKETING INTELLIGENCE
Product marketing is one thing and service marketing is another. Getting someone to switch from a transactional relationship to one that is subscription based is rooted in making customers feel valued and emotionally engaged.
CONTEXTUALIZE DATA
Our tools provide a powerful new lens for interpreting and evaluating your existing first- and zero-party datasets and our APIs allow you to turn those insights into experiences that evolve from hyper personalized, to individualized, at scale.
POWER THE FLYWHEEL
Developing a data-led brand narrative that is authentic and aligned with value and service, creates distinctive, emotionally optimized brand positioning in the marketplace.
BUILD CULTURE
Employees (and customers) want to be a part of a brand that celebrates diversity + inclusion authentically—connecting with them emotionally defrays costs associated with acquisition + retention.
IGNITE TRUST + LOYALTY
It is a proven fact that when brand affect, or positive emotional intensity, is increased with customers throughout the brand experience, trust, loyalty + spend rise commensurately.
Billee Howard
Co-Founder
A former IBM Futurist, author, marketing/PR executive, with over 20 years experience. Billee has counseled the world’s leading companies in the areas of corporate communications, storytelling, consumer insights + brand purpose positioning.
Billee is an active contributor to the Forbes CMO network where she instigates conversations with the C-Suite to uncover emerging trends facing the future of marketing, communications + customer advocacy.
Todd Myers
Co-Founder
Focused on studying the changing consumer landscape in order to guide engagement strategies with Fortune 500 brands + movie studios. Todd’s expertise is grounded in consumer insights, cultural trends, 20+ years on the digital front lines + a global marketing communications acumen across paid, owned + earned media.
Tim Heffernan
Board Member, President
A senior executive and thought leader with more than 20 years of success in tech, retail, financial services. Tim’s broad areas of expertise include marketing, product development, communications + biz development.
Mark Temple-Raston, PhD
Chief Technology Officer
With over 20 years of experience in information technology on Wall Street, (ten years with Citigroup, as a senior enterprise architect), Mark holds a doctorate from the University of Cambridge, UK, having studied with Stephen Hawking. He brings an authoritative voice on data science applied to marketing.
Max Fresen
Chief Experience Officer
Co-Founder and Chief Experience Officer of BORN AI, SVP Creative Director & Head of Experience Design for Digitas, and the Executive Creative Director for Isobar North America. Max brings a diverse collection of talents and over 20 years of experience building digital products and services for the biggest brands in the world.
Andrew Bard
Chief Media Advisor
As brands continue to need to understand the intersection of insights and emotional engagement with key customers, data-led storytelling has never been more important. Andrew has two decades of experience telling stories for the best brands in the world to the media outlets that most influence CX and trust.
Christine Osekoski
Advisor
Christine established Live Nation's first Agency Partnerships practice to advocate and create excitement for live music and the innovative ways brands can leverage the intimacy of music at scale. Christine's career spans agency account management, Fast Company Publisher and iHeartMedia agency and industry partnerships. Christine serves as an Advisor to the Founders of BRANDthrō, innovating at the intersection of emotional data and consumer insights.
Hunter Ganz
Intern
Hunter Ganz is “the” BRANDthrō team intern. While a variety of students play a role in helping advance the company’s R+D and innovation, Hunter is the Gen Z thought leader working to chart the company’s path forward in the realm of at-home consumer data collection powered by AI/ML and neurowearables.
Read what top brand leaders are talking about with BRANDthrō
