Google Alphabet

Alphabet May Become Just Soup for Google

This week Google announced that it would realign itself into a conglomerate structure akin to GE called Alphabet, with Google products, Nest, Google X and Calico laddering up to the parent entity.

In the world of We, doing one thing and one thing better than anyone else, or “really well” as Google itself stated in its own charter documentation, is critical to success, so it makes one wonder where Google is headed with its current thinking.

Sharing Economy Billee Howard


With GE and P&G recently divesting many legacy brands to return to their industrial core, it seems strange that Google is going against the grain in search of “innovation” by charting a course toward potentially bloated behemoth.

As recent times have shown us, the agility provided by sleek enterprises with singular focus are the ones rising to the top. Uber is just cars. Airbnb is just hotels, Postmates just on demand services…and so on.

While the mighty breadth of Google is a sight to behold as the company continues to churn out offerings that without question make our lives infinitely better. I wonder if all of the wondrous “we” innovations they are synonymous with will suffer amidst the new soup that is Google’s Alphabet.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce due out in Fall 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!



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