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January 24, 2023

billee

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NEW YORK—January 24, 2023 A Gartner report titled Competitive Landscape: Emotion AI Technologies (ID G00780862; Gartner subscription req.) includes BRANDthro among other Representative Vendors in the Emotion AI technologies market. The report highlights, “demand for a more personalized experience by customers will be a key driver for investment and innovation in the emotion AI technology landscape […]

Emotional plurality — occupying multiple emotional states simultaneously due to an ever-changing and increasingly complicated world — is one of the more prevalent feelings many consumers are dealing with today. As a result, brands will need to do what they can to improve their mechanisms for more precise emotional understanding and embed it more deeply [...]

August 25, 2022

billee

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The perfect storm of break-neck level transformation, the pandemic and proliferation of blockchain technologies designed to eradicate the middleman and create more DTC relationships, has equated to a changing power dynamic between brands and consumers. The latter are more in control than ever before and the set of criteria for the brands they do business […]

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