NEW YORK—January 24, 2023 A Gartner report titled Competitive Landscape: Emotion AI Technologies (ID G00780862; Gartner subscription req.) includes BRANDthro among other Representative Vendors in the Emotion AI technologies market. The report highlights, “demand for a more personalized experience by customers will be a key driver for investment and innovation in the emotion AI technology landscape […]
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If accelerated transformation was the theme of 2021, brands quickly figuring out how to be customer-obsessed in ways that enabled them to be more intuitive to customer needs, while also being mindful of providing value each step of the way, was this year’s Holy Grail. As we move into 2023, with people’s emotions at an […]
The perfect storm of break-neck level transformation, the pandemic and proliferation of blockchain technologies designed to eradicate the middleman and create more DTC relationships, has equated to a changing power dynamic between brands and consumers. The latter are more in control than ever before and the set of criteria for the brands they do business […]
In a recent piece on the rising need for more informed emotional intelligence (eQ) in customer experience (CX), Information Week nailed it by saying: “Humanizing the digital experience is much harder than it sounds because it involves much more than just putting a happy face on software.” I couldn’t agree more. Using a perfunctory smiley [...]
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