Frequently Asked Questions
Our SaaS is additive because of the emotional contextualization our data provides. Open APIs allow us to port emotional data into other research dashboards or CRM and provides real-time access to an insight platform to view/compare and contrast/blend datasets.
We leverage client typing tools for audience lookalikes and use existing databases in ways that preserve our completely anonymized approach to data collection.
It can be used anywhere on the CX. From developing and refining a creative brief, testing creative platforms, A/B testing content, understanding strategic partners, to the best platforms to deliver messaging, and ongoing optimization. Ideally, before a dollar is spent.