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One thing has become clear amidst the pandemic and that is that digital adoption rates have skyrocketed and DTC has become the new norm. The need for brands to continually innovate to bring consumers value in different ways, each and every day, only continues to escalate. In order to be successful, consistent online and offline [...]

October 29, 2021

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More than ever before, marketing needs to aggressively move from being seen as a function or cost center, to a true enabler of unique customer understanding that can be directly correlated to growth. The path to doing this is riddled with challenges, particularly for those who have been weathering the rampant pace of transformation these […]

October 2, 2021

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The age of direct to consumer is upon us and with it has come rising customer expectations and a need to consistently push to elevate the customer experience (CX). Consequently, the new strategic imperative is to improve 1:1 customer intimacy at all costs. This is quickly leading to rising consumer expectations and a need to […]

September 2, 2021

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We are headed toward a market correction which will dial down breakneck speed transformation and in its place will emerge a disruptive era, where change occurs, but does so in a more measured way. It seems that after the pandemic accelerated the pace of transformation, while also ratcheting up consumer expectation, brands need to take […]

August 2, 2021

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