Share or Die

The new WE-Conomy possesses opportunity for everyone, everywhere. By marrying passion with technology around different applications of sharing, anyone can find a path to success in our new world

Below are some key rules of We-Commerce that any entrepreneur, big or small, can do to succeed in the year ahead:

  1. Share ideas. Co create with consumers and community
  2. Share commerce. Build businesses based on sharing
  3. Share Purpose. Give back to community.
  4. Career Share. Become a gig worker or offeror of services in the new economy
  5. Share Failure. Embrace failure to imagine and co-create what will succeed in the future.
  6. Share Vision. Become a beacon of inspiration for all to aspire to. Share the rewards that can come from embracing change and the tenets of the new economy
  7. Share Disruption. If the old rules don’t work, share a passion for breaking them to find a new way forward

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!


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