sharing economy disruption

WE-Conomy Drives Even More Disruption Into Auto Sector 

The rampant growth of disruption in the auto industry spurred by the innovation of the sharing economy is just further proof of the power behind this economic phenomenon.

As skeptics continue their mindless banter around whether Airbnb and Uber innovations require heightened regulation, (regulation needs to keep pace with innovation not be increased!!) an entire industry is transforming itself to keep pace with the rigors and opportunities of our new world of We-Commerce.


Just today a study was released by ABI Research stating that driverless cars are disrupting the automotive industry and supply chain, propelling car sharing forward as the ultimate, mainstream transportation mode. This new car sharing economy is already well in motion, and with it continuing to ramp up, ABI Research, the leader in transformative technology innovation market intelligence, forecasts that 400 million people will rely on robotic car sharing by 2030.

This research comes as no surprise with back to back announcements from GM and Ford this year alone related to everything from millions being invested in start ups like Lyft and the sharing economy spurring more and more mobile and shared lease fleet innovations.

According to ABI’s new study, all successive generations of car sharing will progressively impact and disrupt markets and verticals, such as private transportation, public transportation, and ultimately the entire automotive industry. “Once the new car sharing economy reaches its final frontier, robotic car services will transform the industry, resulting in decreased car ownership, blurred lines between public and private transportation, enhanced social mobility, new infotainment paradigms, and an overall consolidation of the automotive industry,” says Dominique Bonte VP at ABI.

As the collaborative economy continues to drive tectonic shifts across bedrock industries like transportation and lodging, it will be amazing to see what other B2C businesses will take new shape, along with how the B2B world will embrace these sea changes.

While what new disruptions lurk on the horizon is not clear, what is is that in our world of collaboration, the only two constants we can count on are change and a palpable shift from the me to the we.

Billee Howard is Founder + Chief Engagement Officer of Brandthropologie, a cutting edge communications consulting firm specializing in helping organizations and individuals to produce innovative, creative and passionate dialogues with target communities, consumers and employees, while blazing a trail toward new models of artful, responsible, and sustainable business success. Billee is a veteran communications executive in brand development, trend forecasting, strategic media relations, and C-suite executive positioning. She has a book dedicated to the study of the sharing economy called WeCommerce released in December 2015 as well as a blog entitled the #HouseofWe dedicated to curating the trends driving our economy forward. You can read more about “WE-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy” right here!

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